RSA 2019 - Impressions from the Ericom Booth
Stepping into the exhibition hall at RSA is always an overwhelming experience. The sheer number of exhibitors and attendees is mind-boggling – and every single person who is there is laser-focused on their own distinct mission.
The Ericom team was kept busy throughout, demonstrating the latest release of Ericom Shield, our Remote Browser Isolation solution, which earned a spot on CRN’s 2019 list of 30 Hot New Cybersecurity Products, announced at the Conference. We also seized the opportunity to meet up with our many ecosystem partners and were pleased to see how our strong technology alliances helped visitors to envision Ericom Shield as an essential, fully integrated part of their security stack.
Ericom @ RSA: Our CTO & VP Sales Americas
It was especially rewarding to realize that after years of educating visitors about Remote Brower Isolation, RBI is no longer an unfamiliar concept, and doesn’t require much introduction or explanation. Most of our visitors already knew what isolated browsing is and know as well that they definitely need it in their security stack. They were coming over specifically to see it in action, and to learn more about the “secret sauce” that sets Ericom apart from other solution providers.
And as always, RSA gave us an invaluable opportunity to get the pulse of the security industry – and find out what’s in vogue this year. Machine Learning (ML) and Artificial Intelligence (AI) remained A-listers for this year’s event – although companies seemed to have matured towards seeing them more as means to an end and as technologies that enhance existing products, rather than as products in their own right.
Two big buzzwords for 2019 were Zero Trust and Software-Defined Perimeter (SDP). Our own article on Zero Trust was featured in the Annual RSA Conference print edition of Cyber Defense Magazine, where we highlighted the often-overlooked fact that current approaches to Zero Trust security do not adequately address web browsing and leave organizations wide open to infiltration by browser-borne malware. Incidentally, Cyber Defense Magazine recognized Ericom again this year with not one but TWO Cyber Defense Magazine (CDM) 2019 InfoSec Awards: “Hot Company” for Anti-Malware, and the Cutting Edge Endpoint Security Award.
Speaking of trends - it seemed like vendors have moved away somewhat from giving out T-shirts this year (well, not completely). Last year, a significant amount of booth prep time went into folding T-shirts, giving the whole place a warehouse atmosphere before the doors opened, and a retail store feel once visitors arrived. Maybe they caught on that our closets are bursting with cleverly-sloganed T-shirts already? Who knows? Although -- a small confession – I really like Splunk’s T-shirts. Have you seen them? They’re pretty cool.
All in all, RSA 2019 was a roaring success for Ericom, giving us a glimpse into the latest developments in the world of cybersecurity and establishing just how very far we’ve progressed in the past year. We look forward to seeing these ideas and trends continue their journey to fruition in the coming year, and exciting new concepts emerge (watch this space!).