Tova Osofsky

Tova Osofsky

Content Marketing | Ericom Software
Tova Osofsky, Content Marketing, has focused on strategic marketing for cybersecurity and software companies for over 25 years. As a content specialist with background in programming as well as consumer product marketing, she relishes working at the intersection of technology, behavioral economics and creative writing.
GamingZero Trust Network Access (ZTNA)

Why Gaming Companies Should Follow the MPA’s Lead

For gaming studios, carefully orchestrated sequences of marketing activity build anticipation among influencers, and encourage them to create buzz. By undermining timing and fans’ “enjoyable discomfort” around an upcoming release, leaks undermine that buzz and place sales -- both upon release and into the future -- at significant risk.