ERICOM RSA 2020 OBSERVATIONS – HUMANS & DIGITAL TRANSFORMATION ARE FRONT AND CENTER

GERRY GREALISH on March 05, 2020 | 688

Like many of this year’s RSA Security Conference attendees, I’m working my way through the pile of work that accumulated while I was there. It’s the only downside to attending the conference and a small price to pay. It was great connecting with old friends in the industry, meeting new ones, spending time with customers, prospects and partners, and, as always, learning new things. Before RSA 2020 becomes a distant memory, I want to share a few thoughts and observations from my annual pilgrimage to San Francisco:

 

  • The Human Element

I loved the conference’s focus on the importance of the people that are involved with securing businesses each and every day. Technologies like artificial intelligence (AI), machine learning (ML), and orchestration grab the headlines, but it is our people – our human capital – that are critical to enabling these technologies to deliver the benefits they promise. Yes, these technologies make people more productive and improve security outcomes, but it is people who are still at the core of our operations. As such,  focus on continued education, professional development, and employee satisfaction needs to be a key priority within every organization, especially given the shortage of security and IT talent.  

 

  • Digital Transformation

There was an abundance of booth real estate and theater presentations covering the security issues that businesses face as they roll out digital transformation efforts. Moving applications to the cloud, mobility, BYOD, and other related issues associated with these initiatives significantly complicate enterprise security situations. Vendors were busy positioning their cloud, web and application security solutions to address vulnerabilities that digital transformation initiatives expose, and many conference presentations shared best practices on how to tackle these issues.

 

  • Zero Trust and Secure Access Service Edge (SASE)

Both of these constructs, Zero Trust Security and Secure Access Service Edge (SASE), were well represented on the Expo floor and in RSA Conference presentations. Many attendees who came to the Ericom booth wanted to know how our Remote Browser Isolation solution aligns with these models. Zero Trust knowledge and familiarity was definitely up versus 2019’s RSA Conference.  And I was surprised that so many people were engaging around the SASE model given that it launched only a few months ago.

 

  • Making Existing Tools Better

While I saw a few interesting new technology categories, it seemed that the vast majority of vendors were talking about adding new capabilities to existing mature solutions such as next generation firewalls (NGFWs) and secure web gateways (SWGs). AI and ML technologies were consistently pitched as ways to make network and endpoint security solutions more effective. The same was true at the Ericom booth, where we discussed how Ericom Shield Remote Browser Isolation solution can be used with NGFWs and SWGs to increase their effectiveness against advanced web-based zero day threats and phishing attacks that leverage malicious URLs.

 

  • 3rd -Party Risk

The issue of 3rd-party risk arose in a lot of conversations.  Specifically, companies are looking for ways to minimize the elevated risk resulting from granting 3rd-party organizations access to their systems and data. For efficiency’s sake, businesses are increasingly required (or in many cases, choosing) to allow non-employees – freelance consultants, supply chain partners, resellers and others -- to access critical application systems, resources, and data. This keeps IT and security teams up at night; they are looking for new secure access technologies to help them tackle an issue that will only get more challenging with time. I had many conversations with attendees about how Ericom solutions like Ericom Connect and Ericom AccessNow can help with these issues.

 

I’ll go ahead and finish this post with that list of 5, although I could easily reel off 5 more. If you made it out to the conference this year, I hope you had as productive a week as I did. If you did not make it this time, try to get there next year. I look forward to seeing you when you cruise by the Ericom booth and to sharing some exciting new solutions with you!

Author | 6 Blog Posts

Gerry Grealish

Chief Marketing Officer | Ericom Software

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